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KEY READINGS in Opinion Leader Management
Below, please find selected public references concerning industry Best Practices in areas related to Opinion Leader Management. These documents touch on some of the areas where we support our clients.

Opinion Leader Management:

PhRMA Announces 2008 Revised Marketing Code For Responsible Interactions With Healthcare Professionals
[Full Text of the Code]

Social Networks Impact the Drugs Physicians Prescribe

Asymmetric Peer Effects in Physician Prescription Behavior: The Role of Opinion Leaders

Pharma Marketing News MSL & KOL Management Resources


Educational Grant Management:

Drug Makers Scrutinized Over Grants

Lilly Grant Registry


Investigator Initiated Trials:

NIH Director Announces Enhancements to Peer Review
"to fund the best science, by the best scientists, with the least administrative burden."
[Enhancing Peer Review website at NIH]

Interaction With Leading Members of the Medical Community a Large Part of Medical Affair's Mission

Investigator-Initiated Clinical Trials Resources

Investigator-Initiated Trials: Building Superior IIT Capabilities

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