What is SteepRock?
SteepRock is a market development service provider for the life sciences industry. Founded in 2001, SteepRock pioneered the first Opinion Leader Management System (OLMS) and has spent 25 years helping pharmaceutical, biotech, and medical device companies identify and engage the key opinion leaders, digital opinion leaders, healthcare professionals, healthcare organizations, and payers that matter to their products. SteepRock combines proprietary AI powered software with a service team that handles the work, and more than 400 life science companies have relied on it.
What is OLA?
OLA (Opinion Leader Analytics) is a healthcare big data search engine that identifies and profiles KOLs, DOLs, HCPs, healthcare organizations, systems of care, and payers across every disease area. It analyzes publications, clinical trials, congress activity, claims data, referral networks, Open Payments records, and social and digital media in real time.
What is OLMS?
OLMS (Opinion Leader Management System) is a stakeholder management platform that gives medical affairs and commercial teams a 360 degree view of every expert, organization, and account that matters to their brand. It layers real time external activity with internal engagements such as advisory boards, clinical research, and speaker programs in one compliant system of record.
What is SteepRock Embedded Intelligence?
Embedded Intelligence is SteepRock's unified AI service. It operates across every contracted data domain as a single intelligence environment, performing cross domain inquiry, analysis, and synthesis, and delivering natural language query, closed loop generative AI analysis, automated insights, summaries, graphical content, and engagement planning. It is in production with clients today. (Draft)
Who uses SteepRock?
Medical affairs, MSL, commercial, marketing, market access, sales, key account management, R&D, and business development teams at pharmaceutical, biotech, and medical device companies, from emerging biotechs to three of the five largest pharmaceutical companies.
How is SteepRock different from other KOL management platforms?
SteepRock is not a CRM vendor and does not compete CRM to CRM. It is a market development service provider: the software is proprietary and AI native, and it comes with a team of about twenty people who do the identification, profiling, analysis, and engagement planning work with the client. Embedded Intelligence plans engagement from more source data than a CRM holds, and it is in production now.
Is a DOL the same as an influencer?
A digital opinion leader (DOL) is a healthcare professional whose influence is exercised through digital channels such as social media, podcasts, and online publications. Unlike a general influencer, a DOL's authority rests on clinical or scientific credentials.
Can someone be both a KOL and a DOL?
Yes. Many recognized clinical experts also have a substantial digital presence. SteepRock measures both kinds of influence separately so teams can see where a person's reach actually comes from.
How is DOL influence measured?
SteepRock measures DOL influence from digital activity: audience size, engagement, the clinical relevance of what is shared, the networks the person reaches, and how that activity connects to publications, trials, and congress presence.
Why do medical affairs teams track DOLs?
Because a growing share of the conversation that shapes clinical opinion now happens online. Tracking DOLs lets medical affairs teams understand what is being said about a disease area or product, identify emerging voices early, and plan scientific exchange with the people who reach the clinicians that matter.
