SteepRock’s identification and profiling service delivers the named, ranked and profiled experts a medical affairs or commercial team needs for a therapeutic area as finished results. SteepRock’s analysts use OLA® to identify key opinion leaders, digital opinion leaders, rising investigators and institutional decision makers. The same results stay available to the client’s team in OLA® and OLMS™ after the project ends, under the client’s license.
server
All study information stored in a dedicated cloud solution configured to your needs
file-invoice-dollar
Real Time Reports are generated instantly including enrollment and budget forecasts
scale-balanced
Manage workflows for enhanced compliance with regulations and policies
shield-check
Data integrity and validation is ensured by automatic backup/archival
What we deliver
Finished work in Excel and PowerPoint, ready for medical affairs and commercial teams.
Profiles and tiers
KOL and HCP profiles with tiers, built from publications, trials, congress activity, payments and engagement history.
Target and speaker lists
Target lists and speaker lists for a therapeutic area or a program.
Rising stars
Rising star and emerging expert lists, including rising investigators.
Institutions and accounts
Institution and account profiles, including institutional decision makers.
Digital opinion leaders
DOL and digital footprint assessments that measure digital influence separately from scientific standing.
Plans and network maps
Congress and advisory board planning lists, and network maps of how experts connect.
Customer Success, the Epicenter of Everything We Do
“You have NO idea what this means. I cannot thank you enough for this and the incredible rapid turnaround. Thank you very much!!”
Director, Head of HCP Engagement
“Thanks very informative.
Familiar with SteepRock from prior companies.
Great to see how SteepRock has advanced.
It's a value add for our company!”
Regional Medical Affairs Manager
“Just want to say, I’ve been using OLA and AI/Analytics now and from a pure web application perspective, analytics strength, and AI embedding. Incredibly impressed with what you and your team have built.“
Director, Commercial and Medical
Field Solutions“It was an absolute delight to work with a professional and responsive team”
Global Medical Marketing Manager
“Thanks very much for all you are doing to drive this forward. Really appreciate you being able to manage this independently…”
Senior Manager, Public Affairs
“The ELT had a call today and the idea of Digital Influencers/DOL is already making its way in terms of strategic discussions. Many thanks for teaching all of us the importance of DOL vs KOL.”
VP of Sales, General Manager
“Thank you for your partnership. It was an absolute delight to work with a professional and responsive team.”
Global Medical Marketing Manager
“Everyone is singing the praises of SteepRock…”
Medical Director
“I spent some time navigating the platform and I want to say how impressed I am by the tool. This is quite amazing!“
Associate Director, Global Marketing
“We just received the speaker identification project you did for EU and the results were incredible. We were extremely pleased with how the project was conducted”
Global Marketing Director
“We really appreciated your professionalism, prompt communication, and excellent work on this project and the deliverables. (…) Definitely a huge value-add.”
Field Director, Medical Affairs
“If your ears were burning, we were discussing how wonderful you are to work with – always so prompt and helpful.“
Director, Medical Affairs
“We look forward to continuing our partnership with SteepRock and seeing how the OLA tool works to help our Sales Team grow our business.“
Product Director
“We rolled out OLA to the field in early January. The users find the claim, contact and referral network information very helpful.“
Senior Manager
I have found it to be simple and efficient to enter insights into SteepRock.
Customer & Disease Strategy Lead
Frequently Asked Questions
What is KOL profiling?
KOL profiling assembles what a team needs to know about one expert: publications, clinical trials, congress activity, payment disclosures, institutional affiliations and the company’s own engagement history. SteepRock delivers KOL profiles through OLA® and OLMS™, through its identification and profiling service, and through SteepRock Embedded Intelligence™, where customer and KOL profiling made up nearly half of the 143 deliverables one client team completed in ten weeks.
What is the difference between a KOL and a DOL?
A key opinion leader (KOL) is a physician, researcher or other healthcare expert whose credentials and body of work give them outsized influence over how peers think and practice. A digital opinion leader (DOL) is a healthcare voice whose influence works mainly through digital and social channels. Some experts are both and some influential KOLs have no digital footprint at all, which is why OLA® measures the two separately and OLMS™ holds engagement with both.
