OLA
®
OLA is SteepRock’s healthcare data search engine and KOL identification software for pharma. For each therapeutic area a client licenses, OLA searches professional activity in real time using evidence based criteria to surface key opinion leaders, emerging experts and HCPs down to the community level in the United States. Results can include publications, clinical trials, payment disclosures, claims and institutional information for each expert.
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Quickly comprehend and visualize academic and community KTL connections.
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Query, filter, sort and rank billions of data points in real time
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Understand and identify referral patterns among trial sites and other institutions
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Understand the interplay of various specialties in patient care
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Access to global HCPs in specialties relevant to the disease area
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Leverage referral and relationship data in your engagement planning
What data OLA uses
SteepRock compiles and maintains the OLA® data layer itself from five kinds of sources.
Research, grants and clinical trials
Publicly available federal research, grant and clinical trial databases.
Regulatory and transparency data
Regulatory and healthcare transparency data, including payment disclosures.
Provider identifiers and registries
Provider identifier and registry data for HCPs down to the community level.
Licensed claims analytics
Licensed de-identified claims derived analytics for the therapeutic areas a client licenses.
Multimedia and social
Selected multimedia, including social media content, to measure digital opinion leaders.
Customer Success, the Epicenter of Everything We Do
“You have NO idea what this means. I cannot thank you enough for this and the incredible rapid turnaround. Thank you very much!!”
Director, Head of HCP Engagement
“Thanks very informative.
Familiar with SteepRock from prior companies.
Great to see how SteepRock has advanced.
It's a value add for our company!”
Regional Medical Affairs Manager
“Just want to say, I’ve been using OLA and AI/Analytics now and from a pure web application perspective, analytics strength, and AI embedding. Incredibly impressed with what you and your team have built.“
Director, Commercial and Medical
Field Solutions“It was an absolute delight to work with a professional and responsive team”
Global Medical Marketing Manager
“Thanks very much for all you are doing to drive this forward. Really appreciate you being able to manage this independently…”
Senior Manager, Public Affairs
“The ELT had a call today and the idea of Digital Influencers/DOL is already making its way in terms of strategic discussions. Many thanks for teaching all of us the importance of DOL vs KOL.”
VP of Sales, General Manager
“Thank you for your partnership. It was an absolute delight to work with a professional and responsive team.”
Global Medical Marketing Manager
“Everyone is singing the praises of SteepRock…”
Medical Director
“I spent some time navigating the platform and I want to say how impressed I am by the tool. This is quite amazing!“
Associate Director, Global Marketing
“We just received the speaker identification project you did for EU and the results were incredible. We were extremely pleased with how the project was conducted”
Global Marketing Director
“We really appreciated your professionalism, prompt communication, and excellent work on this project and the deliverables. (…) Definitely a huge value-add.”
Field Director, Medical Affairs
“If your ears were burning, we were discussing how wonderful you are to work with – always so prompt and helpful.“
Director, Medical Affairs
“We look forward to continuing our partnership with SteepRock and seeing how the OLA tool works to help our Sales Team grow our business.“
Product Director
“We rolled out OLA to the field in early January. The users find the claim, contact and referral network information very helpful.“
Senior Manager
I have found it to be simple and efficient to enter insights into SteepRock.
Customer & Disease Strategy Lead
Frequently Asked Questions
How does OLA® identify KOLs?
OLA® searches professional activity for the therapeutic area a client licenses, using evidence based criteria, and surfaces key opinion leaders, emerging experts and HCPs down to the community level in the United States. Each result can carry the expert’s publications, clinical trials, payment disclosures, claims and institutional information, so a team can see why the person was identified.
What is key opinion leader analytics?
Key opinion leader analytics measures who shapes practice in a therapeutic area and why, from evidence such as publications, clinical trials, congress activity, payment disclosures, claims and referral networks. OLA® (Opinion Leader Analytics®) is SteepRock’s key opinion leader analytics, and SteepRock Embedded Intelligence™ lets a team ask questions of it in plain language.
Does SteepRock provide a KOL database?
SteepRock provides KOL data through OLA®, a healthcare data search engine over a data layer SteepRock compiles and maintains for every therapeutic area a client licenses. The KOL data covers publications, clinical trials, grants, payment disclosures, provider registry data, licensed de-identified claims analytics and selected social media, and licensed claims data is refreshed on a regular schedule.
What is KOL mapping, and does SteepRock offer KOL mapping software?
KOL mapping shows how the experts in a therapeutic area connect to each other and to the clinicians they influence. In SteepRock Embedded Intelligence™, a user can see how experts connect through co-authored publications, shared clinical trials, grants and patient referrals in the OLA® data the client licenses, drawn as an interactive network chart, and narrow the map with filters such as institutional affiliation. SteepRock’s identification and profiling service also delivers network maps as finished work.
How does OLA® compare with the search Salesforce offers?
OLA® and the search Salesforce offers are built for different jobs. Salesforce Data 360 builds vector and hybrid search indexes over data a company brings into Salesforce, so that Agentforce and other Salesforce applications can ground their answers in it, and Salesforce’s Life Sciences Cloud page describes bringing industry data in through Data 360 from partners such as H1, Viz.ai and IQVIA, with data connectors for Viz.ai, H1 and OneKey. OLA® is SteepRock’s own healthcare data search engine over a data layer SteepRock compiles and maintains, covering publications, clinical trials, grants, congress activity, payment disclosures, licensed claims and referral networks, and it returns the KOLs, emerging experts and HCPs for a therapeutic area. A company that runs Salesforce can use both: OLMS™ exchanges data programmatically with major CRM platforms.
